Question 1

What is Tandem?

Accepted Answer

Tandem is an embedded AI copilot that lives inside your product interface. It guides users, answers complex questions, and executes actions directly in your app to improve onboarding, adoption, and support deflection.

Question 2

What is an embedded AI copilot or AI assistant?

Accepted Answer

An embedded AI copilot is an AI assistant that operates inside your product's interface rather than as a separate chatbot or external tool. It sees what users see, understands context, and can take actions like clicking buttons, filling forms, and navigating workflows.

Question 3

How do I add AI to my product without rebuilding it?

Accepted Answer

With a single JavaScript snippet. No backend changes, no API integrations, no SDK sprawl. Install once and the AI copilot appears everywhere in your product. Non-technical teams can then configure and deploy copilots without engineering involvement.

Question 4

How long does it take to deploy an AI copilot?

Accepted Answer

Under 10 minutes. Engineers do a one-time script installation, then product, growth, or support teams can build and launch AI copilots independently with zero ongoing engineering work.

Question 5

What can an in-app AI assistant do beyond answering questions?

Accepted Answer

It can fill forms, click buttons, validate inputs, catch errors, navigate users through flows, pull data from the interface, drive multi-step workflows, and escalate to human support with full context when needed.

Question 6

How can I reduce support tickets with AI?

Accepted Answer

An embedded AI copilot answers user questions in-context before they become tickets. It guides users through complex flows, catches errors proactively, and resolves issues where they happen. Customers report up to 70% ticket deflection.

Question 7

How do I improve user onboarding and product adoption?

Accepted Answer

Deploy an AI copilot that guides users step-by-step through setup, explains features in context, and completes actions for them. This reduces time-to-value from days to minutes and can increase activation by 20% or more.

Question 8

Where can I use an AI copilot in my product?

Accepted Answer

For customer-facing apps: trial conversion, user onboarding, product adoption, support deflection, revenue expansion, and self-service success. For internal tools: employee onboarding, software training, sales productivity, IT self-service, and process compliance.

Case studies