Growth
Build an onboarding experience optimized for outcomes.
You know the activation moment. You know most users never reach it. Tandem sits inside your product and gets every new user to that moment, automatically, without adding headcount or building internal tooling.
Trusted by 100s of leading teams
You have 3,500 trials a month. Two thirds of them never complete setup.
You spent two quarters building a sequence builder, a calendar configuration page, a multi-step deal flow. Usage data comes back: 12% adoption. The feature works. Users just never get past the first screen. Tooltips don't help. A help article doesn't help. The problem isn't awareness. It's that the feature is hard to use the first time, and nobody is there to walk the user through it.
Trial to Paid
Turn signups into paying users. Without scaling the team.
Every PLG product has a critical first session: connect an account, create a first campaign, set up a workspace. Users who skip it on day one rarely come back. Nurture emails don't fix this. The problem is in the product.
Tandem sits in the product and walks each trial user through their specific setup. It qualifies what they need, maps it to the right path, and guides them step by step. When they hesitate on a config field, it explains or fills it for them.
20% higher activation for self-serve accounts. No new headcount. No eng sprint required.
Activation Rate
Move your north star metric without moving your roadmap.
You've identified the activation event. You've mapped the funnel. You know exactly where users drop. But fixing it means building custom onboarding flows, and that work keeps losing priority to feature requests and integrations.
Tandem deploys in days, not sprints. It reads the screen state, understands the user's context, and guides them through the exact sequence of actions your data says matters. You move activation rate without touching your product roadmap.
Deploys in a week. One script tag. No backend work. Your activation metric moves before your next board meeting.
PLG Efficiency
Acquire once, convert automatically.
You spend to get users in the door. Paid campaigns, content, partnerships. Then you hand them a product tour that fires once and a help center they'll never open. Every unconverted trial is acquisition spend wasted.
Tandem makes every session count. It re-engages users who got stuck, picks up where they left off, and pushes them toward the actions that predict conversion. Your cost per activated user drops because more of them actually activate.
Same acquisition budget. More activated users. Lower CAC per paying customer.
Personalized onboarding paths
The user says what they want to do. Tandem qualifies their intent, picks the right activation path, and starts guiding. Every session is shaped to the user's goal, not a one-size-fits-all tour.
Screen-aware guidance
Tandem reads every field, button, and state on the page. It knows if the user is stuck on step 3 of 5, if they missed a required field, or if they're about to abandon. It acts on what it sees, not guesses.
Executes for the user
Complex setup form? Multi-step configuration? Tandem fills fields, clicks buttons, and navigates pages on behalf of the user. Fewer friction points between signup and activation.
Session-level drop-off data
See exactly where users abandon onboarding. Which step, which field, which question. Cluster patterns across thousands of sessions to find the real blockers in your funnel.
One-script deployment
Add a script tag. Map your flows. Go live. No backend integration, no API calls, no engineering sprint. Growth can ship this without waiting for the next release cycle.
Measurable from week one
Track activation rate, time-to-value, drop-off by step, and conversion lift directly in Tandem. No waiting for analytics pipelines. You know if it's working within the first week.
