Product
Your users pay for 20 features. They use 3.
You ship powerful features. Users ignore them. Not because they don't need them, but because they never figure out how to use them. Tandem sits on the page and gets users through the complex flows where adoption dies.
Trusted by 100s of leading teams
You shipped the feature. Nobody uses it.
You spent two quarters building a sequence builder, a calendar configuration page, a multi-step deal flow. Usage data comes back: 12% adoption. The feature works. Users just never get past the first screen. Tooltips don't help. A help article doesn't help. The problem isn't awareness. It's that the feature is hard to use the first time, and nobody is there to walk the user through it.
New Feature Rollout
Ship the feature. Ship the adoption with it.
You build a feature, write the docs, send the announcement email. Two weeks later, adoption is flat. The users who need it most never tried it. The ones who tried it got confused on step two.
Tandem intercepts users on the relevant page and walks them through the new feature in context. Not a pop-up announcement. A real-time guide that reads the screen, answers questions, and helps complete the flow. Adoption starts on launch day, not "someday."
100,000+ users directed to discover and activate paid features. Adoption starts on the day you ship, not the day you send a follow-up.
Complex Flows
The flows that kill adoption are the ones that matter most.
Calendar configuration. Sequence builders. Multi-step deal creation. These are the features that differentiate your product, and they're the ones with the steepest drop-off. Users open them, stare at the screen, and go back to what they know.
Tandem reads every field and element on the page. It explains what each option does. It fills in smart defaults. It walks through multi-step flows without the user needing to open a help article or watch a video.
Calendar setup, sequence creation, deal configuration. The complex flows where adoption dies are exactly where Tandem lives.
Usage Depth
Turn basic users into power users. Automatically.
Most users settle into a routine: they use 3 features and ignore the rest. Expansion revenue depends on them discovering more value. But you can't build a product tour for every feature combination, and your CS team can't train every user individually.
Tandem understands what the user is doing and suggests relevant capabilities at the right moment. Not a generic upsell. A contextual nudge that helps them use a feature that solves the problem they're working on right now.
From basic plan usage to power-user behavior. More feature adoption means more stickiness and more expansion revenue.
Contextual feature guidance
Tandem reads the page the user is on, understands what they're trying to do, and helps them use the feature properly. Not a generic walkthrough. A real-time guide that adapts to what's on screen.
Screen-aware, element-level
Tandem maps every field, button, and dropdown on your interface. It can highlight, explain, and fill. It knows the difference between an empty state and a partially completed form.
Executes actions for the user
Complex configuration page? Tandem doesn't just explain the steps. It clicks, fills, navigates, and completes the hard parts. Like having a product expert in the room for every user.
Trained on your docs and knowledge base
Connected to your help center, product docs, and FAQs. Answers product-specific questions in context. Refreshable per-page when your docs change. No stale answers.
Adoption analytics per feature
See which features users explore, where they get stuck, what questions they ask. Cluster patterns across sessions to find the real UX bottlenecks, not just the ones you assumed.
No engineering sprint required
One script tag. Map your flows visually. Go live. Product can ship this without filing a ticket. Update guidance when you ship new features, no code changes needed.
